Personal gift set for Baraa Masoud for the Eid al-Adha holiday

Brief

By order of the Umma Charity foundation, it was required to create a personal gift for an honorary guest of the event — international performer Baraa Masoud. The set had to combine practical items, the Kyrgyz cultural code, and spiritual meaning corresponding to the nature of the holiday.

Solution

The craftsmen of KIYIZGROUP have developed a unified gift set in a black and white color scheme. The set includes a personalized "NOMAD mini" clutch, a passport cover, an ID card holder, and a compact cardholder. All accessories are decorated with the personal name Baraa Masoud and the Kyrgyz ornament "kochkor muyuz". The central element of the gift is a wall panel featuring the 99 names of Allah. The composition is complemented by a decorative frame with geometric elements that refer to the structure and cultural image of the Kyrgyz yurt. The set also includes a branded gift box, a certificate of authenticity, and a separate English-language card explaining the meaning of the ornament. In it, the black and white color scheme is interpreted as a symbol of sincerity, purity of thought, and inner balance, while the "kochkor muyuz" ornament represents strength, resilience, and blessing.

Outcome

The finished set was ceremoniously presented to Baraa Masoud on stage during the grand Eid al-Adha celebration in Osh. The artist posted footage of the ceremony and the gift in the Stories of his official account, thanks to which the work of KIYIZGROUP received international public coverage among his audience of over half a million followers.

Project specifics

• Эксклюзивный тираж — один персональный комплект
• Необходимость корректно передать духовную и религиозную символику
• Персонализация всех аксессуаров именем Baraa Masoud
• Единый визуальный стиль для изделий
• панно и упаковки
• Сочетание кыргызского орнамента с международной эстетикой
• Подарок должен был соответствовать статусу почётного зарубежного гостя
• Подготовка изделия к торжественному вручению на большой сцене

Materials and techniques