Felt badges with QR code for Business Tour Italy & France

Brief

The organizers of an international business tour required personalized badges to identify participants during meetings, forums, and business events in Italy and France. The badge had to contain the participant's first and last name, status, tour name, organizer logos, and a functional QR code. At the same time, the clients wanted to move away from standard plastic cards and create a warmer, tactile product that conveys a piece of the cultural identity of Central Asia.

Solution

The KIYIZGROUP team proposed making badges from light-colored felt — a material associated with the craft tradition and culture of the region, yet one that looks organic in a modern business environment. An individual layout was prepared for each participant. The logos of the organizers and partners were placed at the top, and the name of the project, Business Tour Italy & France, was placed below. The central part featured the participant's first and last name, and their status was indicated at the bottom. A QR code was also integrated into the badge. It added a digital function to the item and allowed the physical carrier to be linked to the necessary information. What exactly the QR code opened — a participant profile, tour program, contacts, or event page — needs to be specified. Due to the soft texture of the felt, the badge differed from a standard plastic identification card and created a warmer first impression when participants met.

Outcome

For the participants of Business Tour Italy & France, a series of personalized felt badges with QR-codes was produced. Each participant received an individual badge with their name, status, and the symbols of the organizers. According to the information provided, the unusual material and format received a particularly positive reaction: participants noted the originality and warm character of the product. Badges performed three functions simultaneously: they identified participants, simplified business networking, and represented the cultural identity of the region during an international trip across Europe.

Project specifics

• Каждый бейдж имел индивидуальное имя участника
• Подготовка отдельного переменного макета для каждого человека
• Нанесение нескольких небольших логотипов на фактурный фетр
• Сохранение читаемости имени и статуса
• Интеграция индивидуального QR-кода
• Проверка работоспособности каждого QR-кода
• Стабильное качество нанесения на пористой поверхности
• Сохранение одинаковой формы всех бейджей
• Сочетание текстильного материала и пластикового крепления
• Готовность партии к фиксированной дате международной поездки
• Комплектование бейджей перед отправкой в Европу

Materials and techniques